Georgia Lythaby AS Media Coursework 2013: What kind of media institution might distribute your media product and why?

If we were to distribute our media product, it would be a better idea to converge with one of the large 6 company, which would be Sony, FOX, Disney, Paramount, Universal or Warner Brothers. But we could also use one of many English companies, for example ‘Working Title’ but they are owned by Universal studios. Converging with these companies would make our distribute size much bigger as they are such a well know company, also they would want the film to have a higher viewing as it would increase their profits.

Also to market the film we would use marketing mixes to appeal to our target markets. We would use social networking as teens are known to be using these for a majority of their free time. Using websites like ‘Twitter’ as you can tweet and use a promotion tag so everyone can see it. Also as people can share with their friends it means that they can get more involved with the film, creating more of a buzz.

As well as using positive word of mouth, this would benefit us in the long run as people then would want to buy the DVD. Providing a website based around the film would be a must as it means more people can get involved with the film, which means that all fragmented audiences could get involved if interested.

Other films have joined up with different company’s which promote media products on the advertising labels of their products and include the film in there TV adverts. For example, the James Bond film ‘Skyfall’ teamed up with Heineken beer and did competitions to raise more money for their distribution companies.

We would feel confident with Working Title distributing our media product as they’ve distributed films like…