Who would be the audience for your media product?

We sent our questionnaires out to 16 and 17 year old male and females in our class to begin with. Due to the overall favour of film genre being Action Comedy it would be common that both female and males enjoy films of this genre. Our target audience would range from 15-20 year old's. We feel our film would appeal to them as in ways it would reflect parts of their lifestyle. For example, people similar age to them having fun with their friends. Our film may allow them to have audience pleasure, they may identify with some of the characters which may make them become engaged in the film and want to keep watching it and look forward to the next film. 

Typical Members of our Target Audience: 

Would be a similar audience to those who watch programs such as 'Friends', or enjoy films such as 'The Hangover', '21 Jump Street', 'Hot Fuzz'.

details about target market...

Favourite films- 21 jump street, Ferris Bueller's Day Off, American Pie 

Interests- hanging out with friends, just generally having fun. 

"After watching the opening sequence for 'The Morning After' I was interested in it and watched to watch the film"

Favourite films- Clueless, Risky Business, Easy A, Bring it on, and Footloose.

Interests- hanging out with friends, dancing and watching film is spear time. 

"After watching the opening sequence, i thought it was unique as not many teens die in the party based movie. So that interested me a lot"

What kind of media institution might distribute your media product and why?

If we were to distribute our media product, it would be a better idea to converge with one of the large 6 company, which would be Sony, FOX, Disney, Paramount, Universal or Warner Brothers. But we could also use one of many English companies, for example ‘Working Title’ but they are owned by Universal studios. Converging with these companies would make our distribute size much bigger as they are such a well know company, also they would want the film to have a higher viewing as it would increase their profits.

Also to market the film we would use marketing mixes to appeal to our target markets. We would use social networking as teens are known to be using these for a majority of their free time. Using websites like ‘Twitter’ as you can tweet and use a promotion tag so everyone can see it. Also as people can share with their friends it means that they can get more involved with the film, creating more of a buzz.

As well as using positive word of mouth, this would benefit us in the long run as people then would want to buy the DVD. Providing a website based around the film would be a must as it means more people can get involved with the film, which means that all fragmented audiences could get involved if interested.

Other films have joined up with different company’s which promote media products on the advertising labels of their products and include the film in there TV adverts. For example, the James Bond film ‘Skyfall’ teamed up with Heineken beer and did competitions to raise more money for their distribution companies.

We would feel confident with Working Title distributing our media product as they’ve distributed films like…

Thunderbirds

Love actually 

                 

Billy Elliot

Jonny English

           

Bridget Jones's diary 

How does your media product represent particular social groups?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Introduction

For the evaluation part of our task we decided to write people responses and put them in a prezi as we found only a small amount of people who were willing to be filmed.

Final Opening Sequence

Production

Above I have shown the unedited clip and edited chip. The unedited film was straight off the camera, but the new clip would also have music which goes over it as they walk in. Also I've trimmed the clip as it was too long and started to get boring, the trimming was done to the start of the clip as the lead up was not interesting and the long lead up made the film look very jumpy and caused the flow of action to jolt.

When it came to filming our group found that there wasn't many people who were willing to act, this meant that we had to create the 'party atmosphere' by sing tighter shots and using smaller spaces. In most of the shots there is a medium sized group of people which, but we would change a few of the people each time so it made it seem there were different actors involved.

As a group we feel the rest of the filming went relatively well, we managed to get all the necessary shots we needed to create the build up to the death whilst still telling the story that would lead up to the full film itself.